In terms of marketing, everything you do needs to measurably produce results. There are plenty of factors that go into getting solid results including business niche or marketplace, and the tips and strategies I will be detailing are a fantastic method for Restylane Lead Generation to see solid, measurable growth.
We're experienced with our Restylane Lead Generation clients INCREDIBLE results! From 5-10 high-quality leads weekly to tripling our clients sales from $50,000 to $150,000 inside a still month.  - Restylane Lead Generation
Why Traditional Marketing Sucks!
Television commercials, radio spots, newspapers ads, and billboards are really the 20th century procedure for gaining exposure and generating leads for window replacement businesses.
These antiquated old methods of advertising are all Interruption Advertising, and thus you are trying to Interrupt because as possible with your message and hopefully you find a few that are interested.
These methods are archaic at attracting the interest of potential clients and are wasteful when compared with Google AdWords.
There is no greater way to find a quality local lead than if somebody from your local area:
Does a Google search for your "window replacement", "window installation", and "window repair"? (BTW, yes absolutely it can and business niche)
Finds your ad near the top of the page
Clicks on your ad
And then one minute later calls your organization
Someone searching for your organization on Google is more likely seeking to hire you on the spot or maybe within a week.
They may be searching on Google given that they need your services right this moment and are much further along inside the buying process than somebody that you are trying to prospect with "Interruption Advertising".
Anybody that has ever been involved in any sort of sales or marketing knows that there is a HUGE difference between when someone is searching for you, finds you, and calls you...
Instead of you trying to prospect or "cold call" or "interrupt" people who have your advertising.
There's simply no comparison within the quality of the lead.
Likely the Best Advertising Platform Ever.
Advertising on Google is 100% and completely measurable so you'll know EXACTLY what your roi (ROI) is that's unlike many other forms of marketing like TV and Billboards.
Adwords (Google's advertising platform) is the foremost thing that ever happened to the advertising world and business people because you have an incredibly powerful tool for your use.
Google AdWords advantages of beautifully executed timing when delivering ads to the people who are already trying to find your glazing business, delivering you transparent window installation/replacement and window repair prospecting results while you can track precisely what your return on investment is.
There are several entrepreneurial business owners that have built multimillion dollar businesses using Google AdWords as their primary way of generating new business.
There actually is nothing else like it nowadays. If there was, remember that, I would be using it and suggesting that you just do too.
Generating Leads Online with Ppc
What people need to realize up front is that Google makes over 90% of the money through AdWords.
The search engines do not make their money through organic search engine results or SEO (more on SEO later). Thus, Google WANTS one to advertise and they want you to get good results so that you keep spending a growing number of money on advertising every year after year.
MYTH: "Ya, but nobody clicks on the top ads..."
Lots of businesses and professionals i have worked with over the this misconception that no person clicks on the ads that appear at the top of search results.
This couldn't be more incorrect. It's true that a lot of people select the first or second organically generated result. However, according to a recent eConsultancy survey "41% of men and women didn't even realize these were clicking on ads in those first 3-5 results".
Furthermore, you only need a small percentage of people to select your ad to have more leads than you can handle.
If you believe that no one clicks on ads and are unwilling to make the investment in a strong AdWords campaign, you're cutting yourself faraway from a huge source of solid to generate leads.
SEO vs AdWords
Search engine optimization (SEO) is a good longer-term advertising strategy as it takes a lot of time, money, and effort to organically rank highly in search results on the internet for any valuable keyword.
By way of example, let's say you're a lawyer that's fresh out of law school, you've moved to a city or town and they are looking to get established. I've got not so good news for you, you're probably going to fail at ranking at the top of search results through SEO.
Why? Because every other lawyer in your town or city that is practicing in the same division of law as you is doing the exact same thing!
Chances are those other lawyers or lawyers are already established and also have been running a strong SEO campaign for a long time. You're simply going to have invest for 9-18+ months before out-ranking them.
You'll find so many examples of business owners that spent $1,000s each month on SEO for upwards of a year and still still did not rank in the five results on page 1 (this is how most of the traffic is) of Google for his or her desired keyword.
If these business owners would have taken that very same money and invested it into Ppc, they would have received new leads and new customers from the start!
Which means they would barely have come a lot poorer because they could have turned a profit in the first month after which just reinvested those profits.
WARNING: What goes on When (not "If") Google Changes It's SEO Algorithm?
Think of it... Would you rather pay $1,000 each month for a year just to "possibly" get on page one for the desired keyword... And then if Google changes their SEO algorithm again you can lose it all overnight with no warning!
... Or, could you prefer to instantly attend the top of the search results for 100s of different keyword variations (not really a couple of keywords like with SEO)... And have new leads and clients coming in your door straight away?
Kinda a no-brainer isn't it.
Instant & Easy Results
I really like working on Google AdWords over any other form of advertising media since you run a simple test campaign for approximately a week, spend just one or two hundred dollars, and see instant results.
When that particular week test is done, you'll have a ton of data suggesting what keywords worked, the amount of clicks you got, the number of leads came in, and exactly how many new signed clients you have retained for the money spent.
Following that you can refine your AdWords campaign further by continuing to split-test ads and deciding simply how much you want to expand your campaign.
For instance if you spend $1,000 and also you make back $5,000... Well then the subsequent month you may adequately want to spend $5,000 to make back $25,000. It's simple math really.
Versus TV, radio, newspapers or billboards advertising, that happen to be expensive formats that you can spend $10,000s and be clueless to how poorly or well your ad did.
In order to see serious results which are reliable and measurable, you need to be on AdWords.
AdWords could be the KING of Local Advertising
Google LOVES local businesses and they give you a huge advantage when advertising on their own platform.
How to Use Any local Advantage
First off, Google permits you to integrate your Google Local account together with your AdWords account. This implies when people from your geographic area are searching, your ad will likely be much bigger than other ads along with your phone number and address immediately in the ad!
It can be an old adage as well as in the world of internet marketing, size does matter. If the ad is greater, people are going to see it first, if the ad is well formatted they're going to read the details, and you know what they're going to probably do next?
They're likely to click on it!
Because you're local, your local area information is going to show up in the ad (when you integrate your Google plus local account). You're gonna see a much bigger increase in leads contacting you and making appointments for your services.
NOTE: Above image can be an example of a client of mine and you can see his one ad is nearly 3x the size another ads. Really, just how do they compete?
So just by taking the time to properly integrate your Google Plus Local account, you're gonna see an increase in business!
Why Most Businesses FAIL at AdWords
Another key element to the success of one's campaign is split testing multiple ads to find the ones that get the actual highest click through rate (CTR).
Most business owners that try to do Ppc on their own fail since they don't have a good high converting squeeze page (more on that soon) and/or they haven't split tested multiple ads to boost their click through rate.
Google will in fact reward you for having a rock solid AdWords campaign that is certainly getting lots of clicks!
If your ad is establishing a lot of clicks that are going to your business through Pay per click Restylane Lead Generation they are going to provide you with a cheaper cost-per-click (CPC)... rewarding you for having great ads that are getting lots of clicks since it tells Google you are relevant to the searcher.
This is the more clicks your ad gets, the less you spend each click. Pretty amazing isn't it.
3 Common errors to Avoid
If you're aboard and are ready to provide your AdWords campaign the interest and care it deserves, you can still find some things I feel you will be implementing and some bad habits I want you to avoid.
First thing's first: If somebody clicks on your ad, what page/website are you going to send them to?
You might be thinking that you've spent a huge amount of money on a slick looking, informative website that's the perfect place to send your traffic and lure clients. Right?
WRONG!
It looks like a reasonable idea, and it's actually bad idea because believe it or not, you're far more likely to lose clients if you're routing all your ad traffic to your primary website!
You MUST send AdWords traffic to a "landing page". Yes, you must have one of those single page, simple, sorted landing pages that invites the candidate to take action now.
Why? As you have 8 seconds before you lose your prospects attention!
That's right, as outlined by a recent Microsoft study, our attention spans have dropped from an average of 12 seconds to 8 seconds, and for comparison a Goldfish comes with a attention span of 9 seconds.
Thus your "landing page" has got to get the person that made itself known yet your ad for this right away before they get distracted by their smartphone, Facebook, instant massager pop-up, email notification, or someone popping inside their office...
If your traffic is being routed in your main website, you run a constant risk of that visitor never following through! That's right, they did not:
Pick up the phone
Fill out a message form
You just lost a possible client.
High-converting landing pages are specially designed using a proven template to really get your prospects to do one thing... Get the phone and contact you now!
So remember, three important mistakes in order to avoid making in your marketing are unable to:
3. Split test your ads. Sure, there's a chance you're getting some clicks, you might be seeing some incoming business, understanding that doesn't mean you couldn't be doing regular better!
4. Use a high-converting landing page. Your slick, expensive looking main web site is not enough to draw in new clients to your practice. A web page is essential for getting the individuals looking to retain the services you receive to pick up the phone and also schedule an appointment.
5. Setup your AdWords campaign correctly. This place I mention in passing as a mistake only since it can impact your results. Proper campaign setup is essential to the success of your campaign.
As you may have noticed by now, I love Google. I love their AdWords platform as well as the infinite amount of potential it gives you.
Google: Biggest, Best, & Growing
Google, for very good reason, has become the largest search engine optimization in the world. It offers use of an unprecedented level of information, and it also is just about the number one way for businesses for generate leads - which is so true for our Restylane Lead Generation companies we work with.
All you need to do is start to see the growth chart going back 10 years to see this.
You may have been able to ignore the possibilities that Google created 2008, and maybe in '09, and when you see their rate of growth double and triple in the last few years alone.
You have to realize that Google is here to stay, and is probably only buying bigger and better at what they do by implementing new advancements to AdWords.
Within this day and age, if you fail to perform Google, you're probably going to end up behind. Here's to your future success!

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